Iran's Fashion Renaissance: VICE Reports




  • Sponsor Content Created With Moda Operandi
  • Sep 21, 2019

How Fashion People Ensure They Get Cult Items Before They Sell Out

One of the most frustrating things about shopping in an Instagram age is that items can become cult favourites overnight, and waiting lists can spiral before you've had time to enter your credit card details. The one way to guarantee that those pieces you want won't sell out is to shop through Moda Operandi's trunkshows, where you can pre-order designer collections straight from the runway.

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Placing orders six months in advance through trunkshows is a different way of shopping for most, so to guide you through the process keep scrolling for our guide for how to shop Moda Operandi's trunkshows.

1. You Can Skip Waiting Lists

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"Being able to secure those potentially impossible-to-find items in advance actually supersedes the sartorial hysteria associated with frenzied brick-and-mortar shopping," says Santo Domingo. "Our trunkshows offer every color, every size, and every look from a designer's collection. There is never, ever that sense of panic that you might not get exactly what you want. It's a much more civilized way to shop."

2. Everyone From Prada to Victoria Beckham Is Involved

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The list of designers that offer trunkshows with Moda Operandi is seriously impressive. From New York Fashion Week we have Brock Collection, Ralph Lauren, Oscar de la Renta and more. London's list of designers includes Victoria Beckham, Christopher Kane, JW Anderson, Erdem and Emilia Wickstead. From Milan, there are Prada, Dolce & Gabbana and Versace, among others, and Paris includes Loewe, Isabel Marant, Jacquemus and more. Name a designer, and chances are their name is on the trunkshow list. 

3. You Can Access the Runway Pieces That Don't Ever Make It Into Store

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"Our core business—trunkshow—puts the client first and allows them to make a purchase that is unedited from the runway," explains Lauren. This means that you don't wait to see in six months' time which pieces buyers selected from a collection. You can buy special runway pieces that won't make it into other shops, so you have more choice. 

4. It Helps You to Pre-Plan Your Wardrobe

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Trunkshows are linked to the fashion calendar, so you are shopping one season ahead— i.e., this September, you are ordering from the spring/summer 2019 collections. This model of shopping is all about forward planning. As these items haven't been endorsed by influencers or fashion buyers yet, you will be less influenced by hype around products and can select those pieces that truly resonate with your own personal style.

"I love to pre-order a few looks from my favorite collections every season and have the best looks of the season hanging in my closet ready to go," says Lauren. "It gives me something to look forward to every season."

5. You Pay In Installments

Monse trunkshow.

To place your order, you pay a 50% deposit, and then pay the final installment when your product is ready. It can take several months for the design houses to create your ordered pieces. Items usually have an estimated delivery date, but it's worth noting that this isn't a precise date—it usually gives a two-or-so month window. 

6. This Section Helps You to Discover the Best Pieces

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If you don't want to look through all the individual designer's collections, then our favourite way to see the hero pieces available is in the . This features popular products across all categories, from shoes to jewellery to dresses.





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Date: 10.12.2018, 02:16 / Views: 95375