How has the market changed
In developed countries, the last decades of life have been steadily increasing. This led to an increase in the average age of the population. In Japan, for example, it is 43 years. As a result, marketers are no longer oriented towards the younger generation. The main potential customers are people of middle and older age.
Simplification and cheapening of products has taken a global scale. Even manufacturers of premium products are trying to shift the production of components to countries and regions with cheap labor. The cheapness and availability of many products has led to the fact that they have not been used for decades, not repaired, but simply thrown out after a few years and buy new ones.
Given the previous trend, manufacturers do not seek to produce goods "for centuries". If the average consumer buys a new car in order to sell it in 5-10 years and buy a newer one, then the companies no longer make super-reliable cars. The main thing is that these same 5-10 years should work flawlessly.And the reliability of a used car is 90% dependent on the careful operation of the previous owners and only 10% on the quality originally laid down.
In the 90s there was a boom in information technology. Many modern leaders of the Russian IT business started trading computers at that time. The vast majority of firms and enterprises switched to information technology. The latest trends in the economy - the development of nanotechnology, venture business, business on the Internet.
The leaders of the global economy have changed. Russia in the 21st century has become a much stronger political and economic player on the world stage. In the 1990s, Korea and Taiwan made an economic breakthrough, and in the 2000s, China. If earlier the main trade was conducted with the USA and Europe, now it is more often with China, Turkey, Korea.
The tendency to a healthy lifestyle, to healthy food. A large number of sports and fitness halls, private medical and health centers. The market for sports goods and related products has grown. There was a steady demand for healthy food, natural products with a minimum content of various additives, and the corresponding market is rapidly developing.
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